Greater Green Bay Economic Development Strategic Plan

the Greater Green Bay Economic Development Strategic Plan (click here)

The plan's matrix for tracking specific goals and progress (click here)


Business development
Co-chairs: Todd Cullen, Georgia-Pacific, and Mike Haddad, Schreiber Foods

Talent and education
Co-chairs: Chancellor Gary Miller, University of Wisconsin-Green Bay, and Sue Zittlow, Greater Green Bay Chamber

Downtown development
Co-chairs: Mayor Jim Schmitt, City of Green Bay, and Paul Belschner, Base Companies LLC

Alignment and conferences
Co-chairs: Brad Toll, Greater Green Bay Convention & Visitors Bureau, and Aaron Popkey, Green Bay Packers

Diversity and inclusiveness
Co-chairs: Robyn Davis, Brown County United Way, and Mohammed Bey, Northeast Wisconsin Technical College

Transportation and connectivity
Jeff Shefchik, Paper Transport, Inc.
County Executive Troy Streckenbach, Brown County government

Co-chairs: Craig Dickman, Breakthrough®, and Ed Policy, Green Bay Packers

The strategic plan's 11 initiatives

1. Build on the region’s manufacturing strengths.
2. Respond to the needs of existing employers & industries.
3. Recruit new businesses & investments.
4. Expand the size/scope of regional higher education assets.
5. Attract, retain, & develop talent.
6. Accelerate downtown & urban development.
7. Build a robust ecosystem for innovation & entrepreneurship.
8. Encourage greater alignment with the Green Bay Packers.
9. Elevate the role of events & conferences.
10. Ensure diversity & inclusiveness.
11. Enhance transportation access & connectivity.