Economic development
Greater Green Bay Strategic Plan
The Strategic Plan outlines 11 bold initiatives to drive job creation and investment across the region. To bring this vision to life, seven task forces made up of local business and community leaders focus on key priorities.
Task forces meet regularly to guide progress, turning strategy into meaningful impact for our region’s future.
Strategic Plan Focus Areas
In the 2021 update for the Greater Green Bay Economic Development Strategic Plan, seven restructured focus areas were established to own the plan’s original 11 initiatives. Each focus area features a task force of Greater Green Bay community and business leaders.
Business Development
Task Force Co-Chairs: Todd Cullen | Georgia-Pacific & Manny Vasquez | NAI Pfefferle
Initiative 1: Build on the region’s manufacturing strengths.
Initiative 2: Respond to the needs of existing employers and industries.
Initiative 3: Recruit new businesses and investments.
Talent
Task Force Co-Chairs: Ellen Ingram | America’s Service Line, LLC & Melinda Morella-Olson | Breakthrough
Initiative 4: Expand the size and scope of the region’s higher education assets.
Initiative 5: Attract, retain and develop talent.
Downtown
Task Force Co-Chairs: Brian Johnson | On Broadway, Inc. & Jeff Mirkes | Downtown Green Bay, Inc.
Initiative 6: Accelerate downtown and urban development.
Innovation and Entrepreneurship
Initiative 7: Build a robust ecosystem for innovation and entrepreneurship.
Alignment and Conferences
Task Force Co-Chairs: Brad Toll | Discover Green Bay & Aaron Popkey | Green Bay Packers
Initiative 8: Encourage greater alignment with the Green Bay Packers.
Initiative 9: Elevate the role of events and conferences.
Diversity, Equity and Inclusiveness
Task Force Co-Chairs: Robyn Davis | Brown County United Way & Amaad Rivera-Wagner
Initiative 10: Ensure diversity and inclusiveness.
Transportation and Infrastructure
Initiative 11: Enhance transportation access and connectivity.
Interested in joining a task force? Fill out the interest form and we’ll reach out with additional information!
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