Don your best Derby gear and head to downtown Green Bay’s Broadway District for the annual Run for the Roses Wine Walk, Saturday, May 2 from 1 p.m. to 5 p.m. This event will feature more than 15 wine stops offering both alcoholic and non-alcoholic beverage samples and light snacks.

Wine Walk participants are encouraged to dress in their Kentucky Derby best, especially those well- recognized hats or fascinators. As you stroll through the Broadway District, we encourage participant to shop for the latest springtime trends at the many boutiques and retail shops along the route.

“The Run for the Roses Wine Walk has grown into a favorite annual tradition for many,” said Mary Rhode, vice president of marketing and communications for On Broadway, Inc. “After a long Wisconsin winter, it’s the perfect cure for that cabin fever, giving people a chance to spend time with friends while enjoying a fun afternoon of spring shopping in the Broadway District. Events like this make a meaningful impact for our small businesses, encouraging people to shop local, explore new stores, and support the entrepreneurs who help make this district such a vibrant place to visit.”

NEW THIS YEAR:

VIP Package – After the success of an upscale offering at our Winter Wine and Beer Walk, we are continuing that by offering a VIP option for this year’s Run for the Roses Wine Walk! This package offers all the general admission ticket amenities PLUS:

• Fast pass line at check-in: no waiting in line!
• Complimentary glass of champagne
• Mini horse photo op
• Swag Bag Station access
• Flower bouquet upgrade
• DIY VIP sash station
• Entry into the Grand Prize raffle

More non-alcoholic beverage samples – We heard the positive feedback following our Winter Wine & Beer Walk, which was the first time a non-alcoholic sample was offered at each walk stop. This year’s Run for the Roses Wine Walk will also offer a non-alcoholic sample at every stop! Attendees can choose between an alcoholic sample or non-alcoholic sample at the more than 15 stops.

Ticket prices for this event are as follows:

• Early Bird ticket sales run March 16 through April 2 and are for the General Admission ticket only (alcoholic and non-alcoholic: $30 each
• General admission ticket prices will increase on April 3 to $ 35 each
• VIP Package: $70 each
• Day-of tickets will also be available until sold-out but prices will be higher than buying your tickets in advance.

General Admission Tickets (alcoholic & non-alcoholic) include:

• 1 Souvenir wine glass
• 1-ounce wine or non-alcoholic tasting at each stop
• Light snacks at select stops
• Build-your-own fresh flower bouquet provided by Petal Pusher

Attendees must be 21 and over to participate, and tickets can be purchased here and stay tuned to
our website and Facebook event for up-to-date information.

About On Broadway, Inc.
The historic Broadway District is the vibrant, engaging business and residential urban center of Northeast Wisconsin focusing on strategic marketing and staffing, funding and sustainability efforts, event development and coordination of promotions, business and residential recruitment and retention.

On Broadway, Inc. is a 501(c)(3) non-profit, community-based organization dedicated to strengthening the Green Bay community through economic development, historic preservation and promotion of downtown Green Bay’s Broadway District and the overall downtown community.