On the week of July 7, 2025, Nature’s Way, a leader in the vitamin and supplement industry based in Green Bay, began well drilling as part of the Geothermal Project at the Challenger Drive manufacturing facility. The geothermal project is a sustainability effort to reduce our facility’s reliance on natural gas while also reducing our CO2 emissions. 

The Geothermal project is a $12+ million-dollar investment by the company. In total, 280 wells will be drilled 500 feet deep to support the facility’s sustainable heating, ventilation, and air conditioning (HVAC) system while also eliminating the need for 5 chillers and 6 boilers. The geothermal system is expected to reduce the company’s CO2 emissions by 850 tons annually. 

“As a company rooted in nature, it’s only right that we do our part in supporting the natural world we live in,” said Scott Woodruff, Nature’s Way CEO. “The Geothermal Project is the right thing to do for our company, our customers, and our Green Bay community where we make the products people have come to trust since 1969.” 

Geothermal technology will allow our facility to use the Earth’s natural temperature for sustainable heating and cooling. Heat retained in the Earth can be harvested, converted, or released to be used for a sustainable HVAC system. 

“Our team is leading the largest sustainability investment in our company’s history,” said Nate Sengstock, Nature’s Way Sr. Project Manager. “Watching the rigs begin drilling wells this week was the culmination of over a year of preparation and I’m proud of our team’s work to get to this point. I’d like to thank our partners on this project, C.D. Smith Construction, Ahern Mechanical, Northland Electric, and EUA Architects, for their dedication and expertise. We’re looking forward to celebrating the completion of this project and the positive impacts it will have for Nature’s Way and the community.” 

The Geothermal Project is expected to be completed in the third quarter of 2026.