Small Business Feature

FOUR LEAF COMMUNICATIONS

The Greater Green Bay Chamber defines any business with less than 50 employees as a small business. Small businesses make up more than 80% of our membership base, and we are proud to offer them support and resources through programming, events and workspaces. This blog post is part of a monthly series highlighting the small businesses in our community. Learn more about Four Leaf Communications in this Q&A with founder and president, John Laughrin.

Tell me about Four Leaf Communications. What is your mission? What services do you offer? Who is your audience?

“Four Leaf Communications helps local businesses and nonprofits tell their stories, build their brands, and connect with the community. We offer public relations, marketing support, and strategic guidance to help organizations grow their visibility and influence through earned media, advertising, and meaningful outreach.

I started Four Leaf Communications in 2025 to work directly with the businesses and nonprofits that are doing great work, many deserving of a lot more attention than they currently receive. I bring experience, instincts, and a deep understanding of what connects with an audience.

After 25 years in local television news, including leadership roles here in Green Bay as Executive Producer and Sports Producer at FOX 11, News Director at NBC 26, and most recently News Director at WFRV, I’ve seen and led through just about everything: breaking news, major elections, severe weather, and some of the biggest stories in our community. I was even on the field for the Packers’ Super Bowl win over the Steelers, one of many unforgettable career moments.

Along the way, I’ve had the opportunity to lead and mentor hundreds of journalists, many still working here in Northeast Wisconsin and others who are now at networks and major markets across the country. The teams I’ve led have earned recognition from the Edward R. Murrow Awards, Associated Press, and Wisconsin Broadcasters Association. But for me, it’s never been about the awards; it’s always been about earning trust and telling stories that matter.

I also offer executive clarity, one-on-one support for local leaders who need an experienced sounding board. Throughout my career, I made high-impact decisions under tight timelines every single day. I’ve worked closely with General Managers, Vice Presidents, CEOs, and owners, leaders who valued having someone they could trust to help them think things through and move forward with confidence. That’s the same kind of support I now offer to business owners and nonprofit leaders navigating challenges of their own.

Whether it’s hiring and team structure, managing conflict or tough conversations, clarifying direction, evaluating messaging, or just needing a second perspective from someone who’s been there, my goal is to be an ally. No judgment, no overthinking, just thoughtful, practical support when it matters most.

The company is named after my one-year-old daughter, Clover, a reminder of why I do this work, what really matters, and that a little luck never hurts.”

When was Four Leaf Communications established?

“Four Leaf Communications was founded in May 2025.”

Why did you decide to start Four Leaf Communications?

“I started Four Leaf Communications because I wanted to focus on one of the most rewarding parts of my career: helping people tell great stories. After decades in local news, I was ready for a new challenge, one that still allowed me to use my experience, instincts, and energy in a meaningful way. This work allows me to shine a spotlight on the good happening in our community and help local organizations grow their impact.

I also wanted to take ownership of my time and create something of my own, not just for myself, but for my family as well. My daughter Clover was a big part of that decision. Starting Four Leaf gave me the opportunity to build something that reflects my values, keeps me moving forward, and lets me work hard in a way that’s both fulfilling and flexible.

At the end of the day, I still get to do what I love, just in a new way. I get to help businesses and nonprofits amplify their message, sharpen their strategy, and connect with their audience, and that’s pretty special.”

How would you describe your journey as a business owner?

“Entrepreneurship has been in my blood for a long time. As a kid, I used to run sports card shows in the banquet room at my dad’s bowling alley. I was 13 years old, placing ads in the newspaper, designing posters, and walking them into local businesses to hang up. I didn’t realize it at the time, but that was my first taste of leadership, communication, and building something from scratch.

It also runs in the family. My dad started a company called Mobile Diagnostics, which brought ultrasound equipment to small communities that didn’t have access. Later, he ran a liquor store and a bowling alley. My Grandpa Red was a business owner too, with everything from a furniture store to a laundromat. That mindset stuck with me.

Starting Four Leaf had been on my mind for a while, but the decision came more recently. Becoming a dad myself, to my daughter Clover, gave me new perspective. We watch a little Sesame Street together, and there’s a recurring message I’ve really taken to heart: I wonder. What if. Let’s try.

That’s exactly how this started. I wondered what it would be like to go out on my own. I asked, what if we launched Four Leaf? And after a lot of thought, research, and reflection, it was time to try. I’m so glad we did.”

What has been the most rewarding moment for you as a business owner?

“Right now, I’m really just enjoying the ride. Every “first” has felt meaningful, my first client, my first meeting, my first hire. There’s something energizing about building something from the ground up and watching it take shape.

One of the most rewarding parts so far has been connecting with so many community leaders. Whether it’s grabbing coffee to learn what makes their business special or attending events like the Greater Green Bay Chamber’s Power Networking Breakfast, I’ve loved hearing about what people are proud of, what drives them, and where they could use support.

I’m also enjoying learning. Every week brings something new to figure out, and after decades of doing something I knew inside and out, that’s been a refreshing and exciting challenge.”

What has been the most challenging part of owning a business?

“Like many small business owners, I’ve quickly learned that you become every department. I was warned about it, but it’s still been eye-opening. I’m the accountant, IT support, HR, sales, content creator, you name it. I’ve worked alongside great teams in all these areas over the years, but it’s different when you’re the one installing the printer that refuses to cooperate.

There’s a lot to manage, but I’ve genuinely enjoyed the challenge. It’s pushed me to learn new things, think differently, and grow in ways I didn’t expect, and that’s been one of the best parts.”

Who has been the most influential person to you as a business owner?

“The most influential person in my journey as a business owner is my wife, Kelly. She’s been my rock for years, steadfast, smart, and supportive throughout every season of life. When I first started thinking seriously about leaving a steady paycheck to launch Four Leaf, she didn’t hesitate. She believed in me, even during the moments I wasn’t sure I believed in myself.

Kelly gave me the confidence to take this leap, and she continues to be my greatest sounding board. She listens, offers thoughtful perspective, and always helps me see the bigger picture. Watching her become a phenomenal mom while continuing to excel in her own career has only deepened my love, respect, and admiration for her. Without Kelly, I wouldn’t be who or where I am today, and Four Leaf Communications wouldn’t exist.”

What are you most excited about as you look to the future of Four Leaf Communications?

“I’m excited about growing and helping others grow. We’re just getting started, and already we’re seeing the early signs of impact: more visibility, stronger messaging, and organizations starting to gain traction toward their goals. Whether it’s increased awareness, higher attendance, or better connection with their audience, I can’t wait to watch these campaigns take hold and deliver real results.

Some seeds have already been planted with current partners, and we’re beginning to see the first signs of growth. I’m not always the most patient person, but I know that if we keep showing up and doing the work, those sprouts will turn into something lasting. I’m excited for the success stories ahead, for the businesses and nonprofits we support, and for Four Leaf Communications as well.”

How can people find your business (store address, website, social media, etc.)?

You can learn more about Four Leaf Communications at 4leafcommunications.com.
You can also reach out by email or find us on social media:
Email: john@4leafcommunications.com
Facebook: facebook.com/4leafcommunications