The Farmers’ Market on Broadway is excited to announce an extension of market hours in September until 8 p.m. (previously 7 p.m.) beginning September 3, and a bonus market on Wednesday, October 1 from 3-8pm.

This season has brought a few weather-related challenges for the market, including one complete
cancellation and an early closing, both due to severe weather. For the many farmers and small
businesses who vend at the market, including many Broadway District businesses, they depend on
the event happening weekly to make a living. We received a lot of feedback from businesses on
ways to mitigate this impact and provided that information to our board of directors. We were then
directed by our board to announce the extension of the market by one hour through September, and
add the bonus market on October 1, which the board sought out as a way to further support our
small businesses that rely on our events.

“We believe these changes will allow everyone to benefit from the increased foot traffic and
engagement from market attendees who enjoy the market each week,” said Molly Gray Ivanovska,
farmer’s market & special events manager for On Broadway, Inc. “Also, the installation of brighter
streetlights in the district ensures the visibility and safety for vendors and attendees alike.”
As one of Wisconsin’s largest farmers’ markets, the Farmers’ Market on Broadway, celebrating its
22nd year, is a popular gathering spot for those who live, work, play and visit the Broadway District.
Over 120 vendors line Broadway, between Dousman and Walnut streets, offering an array of
seasonal & fresh produce, baked goods, carry-out foods, coffee & teas, meats, cheeses, flowers &
plants, handcrafted goods, and more. Attendees can also enjoy a local craft beer while they move
throughout the market and listen to the live music lineup each week.

For more information about the Farmers’ Market on Broadway, visit our website. You can also follow
the Farmers’ Market on Broadway on Facebook and get updates by checking out the Facebook
Event.