How Breakthrough Drives Real Emissions Reduction Progress

Breakthrough, a Green Bay-based strategic transportation management company, is on the path toward being carbon neutral and encouraging companies across the globe to follow its lead.

In 2019, Breakthrough embarked on a digital transformation with a primary goal of shifting their products to the cloud. Additional value that came out of this project was moving away from high energy-consuming data centers. This move was the first of many that led to Breakthrough becoming carbon neutral in 2022.

Since achieving this milestone, Breakthrough launched two solutions for companies seeking to decarbonize their own operations: CleanMile and ZeroMe.

You Can Track Scope 3 Emissions

CleanMile is the first end-to-end transportation emissions management solution that enables companies to track, plan and execute scope 1 & 3 transportation emissions reduction initiatives. With scope 3 emissions typically comprising 80 to 90% of a company’s entire carbon footprint – and often the most difficult to track and manage – the transportation emissions management tool combines smart technology, robust data, and expert support to enable companies to make real progress toward their emissions reduction targets or goals.

CleanMile is accredited by Smart Freight Centre (SFC) in conformance with the Global Logistics Emissions Council (GLEC) framework. Designed to inform business decisions and steer efforts to reduce emissions, SFC’s GLEC framework is the only globally recognized methodology for harmonized calculation and reporting of the logistics GHG footprint across the multi-modal supply chain. CleanMile was also recognized as a sustainable service award by SEAL (Sustainability, Environmental Achievement & Leadership) Awards in 2023. CleanMile collects, analyzes, and mobilizes load-level transportation data to establish an emissions baseline, recommend reduction initiatives, and take action

Sustainability is a Team Effort

In November 2022, Breakthrough, in partnership with parent company U.S. Venture, internally launched ZeroMe, a sustainability engagement application, which helps employees track their carbon footprint and learn about company-led sustainability initiatives. ZeroMe offers companies an effective way to prove culture and value claims about sustainability at an enterprise level – including scope 3 emissions.

Breakthrough Inspires Real Change

Breakthrough continues to develop new, innovative ways to reduce emissions across organizations and supply chains. With a dedicated team of sustainability and data analysts proactively monitoring the progress of ESG policies and emerging sustainability developments, Breakthrough has the resources and infrastructure needed to adapt and generate tangible market insights to make emissions reduction progress. To learn more about Breakthrough, visit BreakthroughFuel.com.


About Breakthrough

Breakthrough, a U.S. Venture, Inc. company, is a leading innovator empowering shippers with data, technology, and market knowledge to reduce cost, create fair partnerships, and improve transportation network efficiency and sustainability. By leveraging a robust dataset of over $25 billion in annual freight spend, Breakthrough uncovers freight optimizations and removes distortion from traditional transportation practices. Together with its shipper clients, Breakthrough is transforming the transportation industry by building a more effective and sustainable freight ecosystem. The company was named to Fast Company’s Most Innovative Companies in Logistics in 2021, is a recipient of the prestigious “Winning Through Innovation” award from Unilever, and is a five-time recipient of Procter & Gamble’s “External Business Partner Excellence Award.


*Blog post is result of a Chamber event sponsorship package*

Empowering Emerging Leaders to Thrive in the Digital Age

In a world where changes are constant, successfully imagining the future seems impossible.

Executive Impact MBA at UW-Green Bay

That’s when the Executive Impact MBA at UW-Green Bay comes into play. This MBA program develops business thought-leaders who are prepared to thrive in the age of digital transformation.

Highlights of the Executive Impact MBA program include the curriculum, the flexible scheduling and the intentional efforts made throughout its design to meet the needs of the regional business community.

Key Characteristics of the Executive Impact MBA

Multi-Industry Application: We recognize folks enter into successful business careers from a variety of undergraduate and professional backgrounds – many not formally in business. Our students come from several different industries such as manufacturing, healthcare, information technology, human services, education and hospitality. 

Innovative Curriculum: The curriculum is designed specifically to prepare leaders through this period of digital disruption by cultivating a culture that is comfortable with disruption and risk taking and creating a network of like-minded change seekers. Courses address issues from a multi-faceted perspective and cover topics such as AI and technological advances, sustainability, supply chain strategy, purpose driven leadership, creating brand value, venture capital and strategic foresight.

Cohort Based: With the importance of peer-to-peer learning in mind, the program is designed for future leaders already carrying 3-5 years of professional business experience.

Founded on Flexibility: We know that learners are busy balancing work and family, and taking the step toward continuing your education can be intimidating, so we have created a unique model that fits the lives of our students. Complete your degree in under two years with summers off.

Learners progress through the program by taking two courses at a time, for six 10-week sessions. Each session blends online and four face-to-face Saturday classes. Half of the in-person class days are held at regional businesses to provide learners with a picture of the regional business ecosystem and expand their professional networks.

Watch how UW-Green Bay’s Executive Impact MBA program is making waves in the lives of the learners and businesses we serve.


UW-Green Bay is a proud supporter of regional businesses in Northeast Wisconsin and offers a cutting-edge program that intentionally addresses the needs of the regional business community and those who work here.


About the Cofrin School of Business at UW-Green Bay

We’re a community of teachers, scholars and learners dedicated to advancing the economic prosperity and entrepreneurial spirit of our Northeast Wisconsin community through partnerships, innovative educational programs and impactful research. We embrace an interdisciplinary culture, believing that problem solving from multiple perspectives delivers the strongest solutions. We have a national reputation for producing successful thought-leaders. For more information, visit www.uwgb.edu/csb.

*Blog is part of a Chamber event sponsorship package*

How to Step Into Your Personal Brand

Whether you’re an entrepreneur or part of a larger team, a powerful and well-designed personal brand is critical. When curated correctly, your personal brand will open doors and present new opportunities.

More than a simple tagline or a colorful logo, your personal brand represents everything you are, how you work, and what you stand for. Here are some tips on how to step into your personal brand and start to show the world who you really are.

What is your personal brand?

Shanyna Marie behind the scenes

The first step to establishing your personal brand is to truly understand yourself. Without knowing your personal values, what you stand for, and what really matters to you, it will be hard to come across authentically in your marketing efforts. And coming across authentically is a big part of building trust with your clients, colleagues, and peers.

How to showcase your personal brand online

Building a personal brand probably sounds like a really overwhelming task, so instead of looking at the overall picture, take baby steps to building your brand and showing your authentic self online.

Not sure what to post on social media? It’s okay! Most people aren’t, at first. My suggestion is to start with great photos that show who you are, what you do, and what means the most to you. Snapshots of your everyday life are a great way to give people a window into your day. Think of things like your favorite coffee shop, your puppy, a favorite hobby, or anything else that really brings you joy.

Remembering who you are in everyday life is a key point to bring into any photoshoots or headshots you get taken. For example, if you always wear jeans and a button up as you go about your daily business, don’t wear a business suit in your photos. A business suit isn’t true to your personality – and chances are, if someone runs into you offline, they will be more likely to find you in jeans than a suit.

For me, I like to dress comfortably, yet professionally (I’m not wearing yoga pants to a photo session). I may wear a hat to a photo shoot outdoors. So if you see a photo of me in a hat, you know that’s authentic. The comfortable look has become part of my personality and my brand. I want people to feel comfortable for their photo sessions. My clients know to expect me to show up as my authentic self.

Just as you should insert a bit of your personality into your photos, you should do the same in your personal bio. If you’re a carefree, easy-going person, it won’t do you any good to build a brand around a bio that reads as though you’re regimented and strict. Don’t overthink your bio! Just be truthful and let your personality shine through.

What happens when you step into your personal brand?

Shayna Headshot

Stepping into your personal brand is where the magic happens. This is where the growth comes from. People will build relationships – both personal and professional – with people they trust. The best way to build this trust is to be the same person online as you are in real life.

When my clients meet me in person, I want them to feel like the same person they’ve come to know through my personal brand. It’s important to me that they know my social media posts and online presence isn’t just used to drive likes and comments but to truly create a community and connection with all who get to know me.

Stepping into your personal brand is powerful

Once you shed your preconceived notions of what your personal brand should be and understand that it’s really okay to let your personality shine through, you’ll be happier and the people around you will start to connect with the honest, authentic version of you.

Need some help from a visual standpoint? I can help! I am a lifestyle photographer, who captures personal brands, family photography, micro-weddings, high school seniors and real estate photography. Everyone has a personal brand. Let me help you bring yours to life!


*Blog is part of a Chamber event sponsorship package*

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