Juan Corpus, a community-focused executive with prior leadership positions at the state and regional level, has returned to New North Inc. as Vice President of Strategic Initiatives, President and CEO Patti Habeck announced. He restarted with the organization on May 4.

In his new role, Corpus will be responsible for oversight of enterprise-level strategic priorities that advance regional competitiveness, leading special projects, strengthening investor strategy, and supporting the President and CEO in shaping and communicating the next chapter of New North.

“We are excited to welcome Juan back to New North,” says Habeck. “His executive experience at a statewide level will be a great asset in identifying and developing pathways for emerging opportunities, including cluster development, innovation and infrastructure. He also holds deep connections within the Northeast Wisconsin community, particularly with underrepresented populations, which will help in strengthening executive-level relationships with investors and key regional partners.”

For the past year Corpus served as executive director of the Wisconsin Latino Chamber of Commerce, leading the organization’s strategy, operations and advocacy to support Latino-owned businesses and entrepreneurs. He secured approval of a Small Business Administration appropriation to acquire and expand the entity’s headquarters, along with improving operational efficiency and financial sustainability, positioning the organization for long-term success. Corpus also oversaw the delivery of 38 workshops and 1,646 hours of technical assistance to Latino entrepreneurs.

As Vice President of Diversity, Equity and Inclusion for New North Inc. for two-and-a-half years (Feb. 2023-June 2025), Corpus he led the organization’s DEI initiatives. These included five workstreams of DEI projects and collaboration with six statewide minority chambers of commerce in the development of the Diversity Digital Hub to strengthen regional connections. He also oversaw the launch and deployment of a microgrant fund that supported 20 minority-led nonprofits within the New North region in their startup or growth phase.

“Through my work with the Wisconsin Latino Chamber of Commerce and prior time at New North, I have seen firsthand the real impact community-based initiatives can have,” says Corpus. “I look forward to working with Patti and other members of the New North team to advance cross-sector programs through collaborative strategies that extend across the region, along with helping to define the organization’s next chapter.”

Prior to his initial stint with New North, Corpus spent nearly a quarter-century at Humana in a variety of areas and progressively ascending roles. He led more than 50 operational improvement initiatives for the health insurance company in the areas of customer service, network administration, specialty benefits process analysis, national regulatory legislative implementation, special investigations unit processes, claims cost management, consumer experience process improvement, and culture and engagement.

Corpus holds a bachelor’s degree in public administration from the University of Wisconsin-Green Bay. Corpus served on the UWGB Alumni Advisory Board from 2020 through 2025.

His extensive volunteer experience in the community and workplace includes the Latino Professionals Association of Northeast Wisconsin, which he co-founded; board service for the Greater Green Bay Community Foundation and Casa ALBA Melanie, a hub for members of the Green Bay Hispanic community; and mentorship to students of color at UWGB and St. Norbert College.

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New North, Inc., is a 501(c)3 non-profit, regional economic development corporationfostering collaboration among private and public sector leaders throughout the 18 counties of Northeast Wisconsin, known as the New North region. The New North brand unites the region both internally and externally around talent development, brand promotion and business development, signifying the collective economic power behind the 18 counties. The counties include Brown, Calumet, Door, Florence, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Marinette, Marquette, Menominee, Oconto, Outagamie, Shawano, Sheboygan, Waupaca, Waushara and Winnebago. www.thenewnorth.com