Discover Green Bay is welcoming families back for a festive and heartwarming holiday tradition. Reindeer Magic at Discover Green Bay, proudly sponsored by Loyality, will take place on Saturday, December 20, from 3 PM to 6 PM at the Discover Green Bay Visitor Center, located at 1945 Argonne Street.

This free community event invites guests to meet real reindeer from Santa’s Crew LLC, offering a close-up look at the beloved animals that help bring holiday stories to life. Inside the Visitor Center, families can enjoy hot cocoa and festive treats from Vintage Rose Bakery while warming up with Santa letter writing, coloring activities, and holiday games designed to spark creativity and connection.

“Reindeer Magic is such a special way for families to celebrate the season together,” said Brad Toll, President and CEO of Discover Green Bay. “We’re excited to welcome the community back for an afternoon filled with warmth, connection, and holiday cheer.”

As part of Discover Green Bay’s charitable giveback, this year’s event supports Foster the Village. Attendees are encouraged to bring donations on the day of the event, and those unable to attend may drop off contributions at the Visitor Center anytime between now and December 20 during regular business hours.

“Our goal is to create memorable experiences that bring people closer to each other and to our destination,” said Jacob Servais, Vice President of Experiences at Discover Green Bay. “Reindeer Magic captures that perfectly, and we’re proud to offer a fun, festive, and completely free holiday event for everyone to enjoy.”

Reindeer Magic at Discover Green Bay is free and open to all.