Greater Green Bay Chamber Partners With UW-Green Bay to Enhance Downtown Presence

Media Contact: Mary Rhode, Director of Marketing, 920.370.9515 cell,

GREEN BAY, WIS. (Oct. 3, 2022) — The University of Wisconsin-Green Bay will take an exciting next step in their partnership with the Greater Green Bay Chamber with the installation of UW-Green Bay signage atop the Greater Green Bay Chamber’s Urban Hub, located in downtown Green Bay at 340 North Broadway, Suite 200 in the Railyard Innovation District. Initiated as a collaboration between the Greater Green Bay Chamber and UW-Green Bay, this visual representation aims to jointly advance the ecosystem for innovation and entrepreneurship in the Green Bay community.

The University of Wisconsin-Green Bay signage will be revealed at a public unveiling on Wednesday, October 5, 2022, at 9:30 a.m. at the Chamber’s Urban Hub, 340 North Broadway, Suite 200, in downtown Green Bay. The property is owned by Base Companies LLC of Green Bay.

“The debut of the UW-Green Bay signage at the Urban Hub location is the result of the innovative partnership focused on expanding the entrepreneurial ecosystem in northeastern Wisconsin between the University of Wisconsin-Green Bay, WiSys® VentureHome®, and the Greater Green Bay Chamber,” said Mathew Dornbush, UW-GB Dean of the Austin E. Cofrin School of Business. “We are pleased to establish a greater university presence downtown, and to make this public, visible statement that the Cofrin School of Business is building partnerships with local business resources to better serve the region and prepare our learners for the dynamic and rapidly changing business environment that they are entering.”

The Austin E. Cofrin School of Business at UW-Green Bay was established in 2010 through the generosity of the family of Austin E. Cofrin, the founder of Green Bay’s Fort Howard Paper Company. Today the college serves over 1,500 degree seeking students at the associate, bachelor, and master’s degree level. The ongoing partnership with the Greater Green Bay Chamber will also help to advance the business school’s Center for Enterpreneurship and Innovation and provide needed resources for early stage entrepreneurs.

“The continued evolution of this valuable partnership provides another avenue for UW-Green Bay students to connect to industry, engage with downtown, and take advantage of the business resources available to them through the entrepreneurial ecosystem,” said Laurie Radke, president and CEO of the Greater Green Bay Chamber.

This initiative was identified as a priority in the Greater Green Bay Chamber’s Economic Development Strategic Plan Update of 2021.

“The Chamber’s Economic Development Strategic Plan identified opportunities to expand the reach of higher education into Green Bay’s urban economic environment through the introduction of university programs and facilities downtown to further establish connectivity and entrepreneurial services. With this shared goal at the forefront, we are excited to partner with UW-Green Bay to propel this strategy forward,” said Kelly Armstrong, vice president of economic development for the Greater Green Bay Chamber.



About Greater Green Bay Chamber

Established in 1882, the mission of the Greater Green Bay Chamber is to strengthen member businesses, enhance economic and workforce development, and improve the quality of life in our community and region. For more information, call 920.593.3400 or visit


About UW – Green Bay
Established in 1965, UW-Green Bay is a public institution serving more than 9,800 undergraduate, graduate and doctoral students and 95,000 continuing education learners each year. We educate students from pre- college through retirement and offer 200+ degrees, programs and certificates. UW-Green Bay graduates are resilient, inclusive, sustaining and engaged members of their communities, ready to rise to fearlessly face challenges, solve problems and embrace diverse ideas and people. With four campus locations, the University welcomes students from every corner of the world. In 2021, UW-Green Bay was the fastest-growing UW school in Wisconsin. For more information, visit

Topics: Economic Development