Economic Development

Greater Green Bay Strategic Plan


Invest in the Future of Greater Green Bay

The Greater Green Bay Economic Development Strategic Plan is the first of its kind for the region. The plan took 16 months and hundreds of people to carefully create what we want for Greater Green Bay in the future.

What’s most crucial about the plan is the hundreds of community members from business, government, academia, and nonprofits who co-created the plan and are implementing and owning the plan’s 11 initiatives. Its mere existence tells legislators, funders, and others how seriously our community takes its initiatives – and its future – because we’re all vested in one master plan.

Read the 2021 Strategic Plan Read the 2017 Strategic Plan



Strategic Plan Focus Areas

In the 2021 update for the Greater Green Bay Economic Development Strategic Plan, seven restructured focus areas were established to own the plan's original 11 initiatives. Each focus area features a task force made of Greater Green Bay community and business leaders.



1. Business Development

business developmentTask Force Co-Chairs

Todd Cullen, Georgia-Pacific
Manny Vasquez, NAI Pfefferle

Initiative 1: Build on the region's manufacturing strengths.

Initiative 2: Respond to the needs of existing employers and industries.

Initiative 3: Recruit new businesses and investments.



2. Talent

talentTask Force Co-Chairs

Ellen Ingram, America's Service Line, LLC
Melinda Morella-Olson,

Initiative 4: Expand the size and scope of the region's higher education assets.

Initiative 5: Attract, retain, and develop talent.




3. Downtown

downtownTask Force Co-Chairs

Brian Johnson, On Broadway, Inc.
Jeff Mirkes,
Downtown Green Bay, Inc.

Initiative 6: Accelerate downtown and urban development.




4. Innovation and Entrepreneurship

innovation and entrepreneurship


Initiative 7: Build a robust ecosystem for innovation and entrepreneurship.





5. Alignment and Conferences

alignment and conferencesTask Force Co-Chairs

Brad Toll, Discover Green Bay
Aaron Popkey,
Green Bay Packers

Initiative 8: Encourage greater alignment with the Green Bay Packers.

Initiative 9: Elevate the role of events and conferences.



6. Diversity, Equity, and Inclusiveness

diversity and inclusivenessTask Force Co-Chairs

Robyn Davis, Brown County United Way
Amaad Rivera-Wagner

Initiative 10: Ensure diversity and inclusiveness.

Visit the Diversity, Equity, and Inclusion page



7. Transportation and Logistics

transportation and infrastructure


Initiative 11: Enhance transportation access and connectivity.

Visit the Transportation & Logistics page

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