Economic Development

Strategic Plan

Invest in the Future of Greater Green Bay

The Greater Green Bay Economic Development Strategic Plan is the first of its kind for the region. The plan took 16 months and hundreds of people to carefully create what we want for Greater Green Bay in the future.

What’s most crucial about the plan is the hundreds of community members from business, government, academia, and nonprofits who co-created the plan and are implementing and owing the plan’s 11 initiatives. Its mere existence tells legislators, funders, and others how seriously our community takes its initiatives – and its future – because we’re all vested in one master plan.


Thank You to the current investors of the plan


Read the 2021 Strategic Plan Read the 2017 Strategic Plan




Strategic Plan Focus Areas

Strat Plan image

Strategic Plan Task Forces


Business development

Co-Chairs: Todd Cullen, Georgia-Pacific and Manny Vasquez, NAI Pfefferle



Co-chairs: Ann Franz, NEW Manufacturing Alliance, and Melinda Morella-Olson, Breakthrough


Downtown Development

Co-Chairs: Paul Belschner, Base Companies LLC and Eric Genrich, Mayor of the City of Green Bay


Alignment and Conferences

Co-chairs: Brad Toll, Greater Green Bay Convention & Visitors Bureau, and Aaron Popkey, Green Bay Packers


Diversity, Equity, and Inclusiveness

Co-chairs: Robyn Davis, Brown County United Way and Amaad Rivera-Wagner, City of Green Bay


Transportation and Connectivity


Co-chairs: Craig Dickman, TitletownTech, and Kelly Armstrong, Greater Green Bay Chamber