Economic Development

    Greater Green Bay Strategic Plan

     

    Invest in the Future of Greater Green Bay

    The Greater Green Bay Economic Development Strategic Plan is the first of its kind for the region. The plan took 16 months and hundreds of people to carefully create what we want for Greater Green Bay in the future.

    What’s most crucial about the plan is the hundreds of community members from business, government, academia, and nonprofits who co-created the plan and are implementing and owning the plan’s 11 initiatives. Its mere existence tells legislators, funders, and others how seriously our community takes its initiatives – and its future – because we’re all vested in one master plan.

    Read the 2021 Strategic Plan Read the 2017 Strategic Plan

     

     

    Strategic Plan Focus Areas

    In the 2021 update for the Greater Green Bay Economic Development Strategic Plan, seven restructured focus areas were established to own the plan's original 11 initiatives. Each focus area features a task force made of Greater Green Bay community and business leaders.

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    1. Business Development

    business developmentTask Force Co-Chairs

    Todd Cullen, Georgia-Pacific
    Manny Vasquez, NAI Pfefferle

    Initiative 1: Build on the region's manufacturing strengths.

    Initiative 2: Respond to the needs of existing employers and industries.

    Initiative 3: Recruit new businesses and investments.

     

     

    2. Talent

    talentTask Force Co-Chairs

    Ellen Ingram, America's Service Line, LLC
    Melinda Morella-Olson,     Breakthrough

    Initiative 4: Expand the size and scope of the region's higher education assets.

    Initiative 5: Attract, retain, and develop talent.

     

     

     

    3. Downtown

    downtownTask Force Co-Chairs

    Brian Johnson, On Broadway, Inc.
    Jeff Mirkes,     Downtown Green Bay, Inc.

    Initiative 6: Accelerate downtown and urban development.

     

     

     

    4. Innovation and Entrepreneurship

    innovation and entrepreneurship

     

    Initiative 7: Build a robust ecosystem for innovation and entrepreneurship.

     

     

     

     

    5. Alignment and Conferences

    alignment and conferencesTask Force Co-Chairs

    Brad Toll, Discover Green Bay
    Aaron Popkey,     Green Bay Packers

    Initiative 8: Encourage greater alignment with the Green Bay Packers.

    Initiative 9: Elevate the role of events and conferences.

     

     

    6. Diversity, Equity, and Inclusiveness

    diversity and inclusivenessTask Force Co-Chairs

    Robyn Davis, Brown County United Way
    Amaad Rivera-Wagner

    Initiative 10: Ensure diversity and inclusiveness.

    Visit the Diversity, Equity, and Inclusion page

     

     

    7. Transportation and Logistics

    transportation and infrastructure

     

    Initiative 11: Enhance transportation access and connectivity.

    Visit the Transportation & Logistics page

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