Websites: The Swiss Army Knife of Marketing
Posted on Jan 12, 2022 1:37:33 PM by Bill Koehne
A website is more than just a brochure on the internet. Way more! Think of a website as a multi-tool. You know, like the handy-dandy multi-tool that’s a screwdriver, box cutter, spork, and hex wrench all-in-one. Your website should be the Swiss Army Knife of marketing.
Here are a few reasons why your company's website is a fantastically useful tool:
A well-designed website is a kick-butt recruitment tool, giving recruits a reason to choose you. Companies can demonstrate their amazing company culture with graphics, photos, articles, and videos. Easy-to-follow page navigation leads to online applications. Job descriptions are posted in real time and managed with just a few clicks of the mouse. As employees join the organization, production increases – and the website pays for itself.
That tiny telephone icon is a big, powerful tool on a website. Communication doesn’t get much simpler than this! Customers tap the one-touch phone icon on your Home page, and your phone starts ringing. A well-designed website resizes for smart phones, so viewers can easily navigate the site and read webpages. Then, with a quick tap of the phone icon, they’re talking to you. This could be the start of a beautiful, profitable relationship.
Search Engine Optimization (SEO) lights the way for customers to find you. SEO is the process of making your website show up on search engine listings like Google. You might have the greatest product in the world, but without exposure, your product just sits on the shelf. Today’s consumers look for everything online. So, help them find their way to you with powerful SEO embedded in your website.
Roll out the welcome mat to your doorstep! Invite your online viewers to visit your location in person. Websites are a terrific complement to brick-and-mortar businesses. To help consumers find you, display your street address prominently and publish a map showing your locations.
Online shopping is booming, especially since COVID-19 shifted demand from in-person shopping to e-commerce. E-commerce stores provide flexibility, affordability, visibility, and security for sellers. The beauty of an e-commerce website is its third-party payment system. Sales transactions are fully integrated into the website and offer the same level of security of a bank.
A website represents your brand 24/7. The images, videos, and text tell your story, and more importantly, tell the story of your clients. By putting your clients in the center of the story, you place them in the hero role. Once you get their attention, they’ll want to know more about you and the solutions you provide. Like an encyclopedia, a website provides critical information to your audience.
Your Website is a Medley of Marketing Features
Who knew there was so much going on with a website? Like the surprising capabilities of a multi-tool, a website is a medley of marketing features. While a website won’t loosen a screw or slice through a T-shirt, a well-developed website will lead its audience to act. Website visitors will call, stop in, request a quote, or purchase a product online. Now that’s a handy-dandy way to grow a business.
Free Internet Health Checkup
Ready to create your own magic multi-tool of marketing? Get started with a FREE internet health check up (normally a $199 value). The Packerland Websites team will review and make recommendations regarding your website, SEO, directory listings, and Google account. To schedule an internet health checkup, email Team@PackerlandWebsites.com and type “Checkup” in the subject line.
The views and opinions expressed above are soley those of the original authors. Those views and opinions do not represent those of the Greater Green Bay Chamber.
About the Author
Bill Koehne is the owner of Packerland Websites, a Green Bay company specializing in website design, Search Engine Optimization, and digital marketing strategies. To view a portfolio of commercial, municipal, and nonprofit websites built by Packerland Websites, visit PackerlandWebsites.com/portfolio/.