Blog

Strategic storytelling for recruitment and retention

Strategic storytelling for recruitment and retention

Apr. 30, 2019

By Bridget O'Connor Owner and principal, O’Connor Connective If you’re like most organizations in the New North, you’re trying to recruit talent that has a culture fit. And you want to retain th... Read More.


Bloggers’ bible: 10 tips to get you rolling

Bloggers’ bible: 10 tips to get you rolling

Apr. 02, 2019

By Joan Koehne a.k.a. Wonder Writer, Writer to the Rescue First-time blogger? Blogging is an effective way to define your niche and interact with others online. Blogging fosters your relationshi... Read More.


Are you ready for a crisis?

Are you ready for a crisis?

Mar. 04, 2019

By Cole Buergi Vice president, Leonard & Finco Public Relations If you’re in business long enough, eventually you will have to deal with a crisis. The good news is that not all crisis situa... Read More.


Four facets to human behavior and human capital in M&A success

Four facets to human behavior and human capital in M&A success

Feb. 04, 2019

By Tina Schuelke Executive Director, Change Management Communications Center LLC Business leaders often underestimate the impact of human behavior and human capital during merger, acquisition, s... Read More.


Accountability Versus Blame

Accountability Versus Blame

Jan. 06, 2019

By Melissa Borowicz CEO and owner, The Utech Group A client once asked me, “Why is accountability a bad word?” For him, accountability meant being proud and taking ownership for behaviors. Howev... Read More.


Why HubSpot is Something Every Marketer Needs to Know

Why HubSpot is Something Every Marketer Needs to Know

Nov. 30, 2018

HubSpot: A Tool Every Marketer Should Get to Know A marketer’s job is tougher than ever, as marketers are responsible for attracting strangers, converting them to leads, and assisting their sales... Read More.


When it comes to digital recruitment campaigns, remember the small things

When it comes to digital recruitment campaigns, remember the small things

Oct. 09, 2018

As the number of open job positions continues to grow, so does the competition for qualified applicants. Most of our clients are feeling the need to be creative when it comes to increasing applica... Read More.


Why Traditional Financial Education is NOT Working

Why Traditional Financial Education is NOT Working

Jul. 23, 2018

The most common way that financial education is provided in the workplace today is through a financial advisor, such as a representative of the 401k provider. A lot of these advisors offer “free” ... Read More.


Avoiding Marketing Myopia is Crucial in Today’s Business World

Jun. 26, 2018

As a small business, your main goal may be the sales of the goods or services that you provide. Although that seems like a sound, logical goal, perhaps a broader look at the intangibles that come ... Read More.


Backing up Your Smartphone: Advice from our Smart Business Savings Partner, Cellcom

Backing up Your Smartphone: Advice from our Smart Business Savings Partner, Cellcom

May. 14, 2018

Summer in Wisconsin means more time outdoors and possibly more risk for your smartphone getting lost or damaged in the elements. With all the photos, videos, apps and other information we have on ... Read More.